The Top Consumer No-No Ingredients for Meat by Generation

Kerry survey research finds age impacts consumers' clean label perceptions. Download this quick reference guide to help inform your next ingredient solution.

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Consumers want to know and learn more about the ingredients they consume. Ingredient selection has become a priority, as consumers are straying away from unfamiliar ingredients when purchasing food and beverages. Meat has played a prominent part in the Clean Label movement with many ingredients such as nitrites, nitrates, and MSG making it to the top of the no-no list for lunch meats and hot dogs/sausages.

75% of Consumers Read Ingredient Labels1

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Kerry is committed to delivering authentic taste and nutrition experiences.

We bring to the table our strong food heritage with 40 years, global insights, marketplace knowledge, culinary, and applications expertise and unique solutions that meet consumers’ needs. Kerry began as a dairy cooperative in Ireland, committed to producing real and wholesome ingredients. As we’ve grown, we continue to provide solutions that satisfy a fundamental need: to eat, to eat well, and to be healthy. Kerry’s focus on Taste & Nutrition combines our multi-sensory aroma and texture experience with in-depth knowledge of people, life stage, and daily nutritional needs. By partnering with Kerry, customers are taken on a journey to make food, beverage, and pharma products that people enjoy and feel better about.

We call this Leading to Better.

1Kerry Proprietary Clean Label Consumer Research – Beyond the Label, 2017

Top Ingredients for Meat Preferred Not to Consume by Generation

Millennials (21-37)

Gen X (38-53)

Baby Boomers (54-73)

Seniors (74+)

Nitrites and Nitrates

High Fructose 
Corn Syrup


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